OUR SPECIALIZATION

Since the very beginning of our company we have been providing legal support to advertising activities of our Clients, both national and foreign companies from various business fields.

We possess extensive experience in the field of advertising and marketing: support for advertising campaigns of manufacturers of goods and service providers, the coordination of advertising models, adaptation of marketing policies and bonus programs, analysis of marketing strategies

We help our Clients to regulate their promotional activity:

• Consulting and legal expertise of commercials, printed advertising materials, advertising booklets and other advertizing activities;
• Consultations and preparation of documents for conducting advertising events, marketing and merchandising programs, programs for building customer loyalty , as well as specific advertising activities.

We provide consultations on legal issues of advertising games and other promotional activities:

• Preparation of rules and a full package of documents required for conducting advertising games in Belarus;,
• Legal support of registration and conducting of advertising games;
• Suggestion of alternatives to advertising games, with preservation of games concept and mechanics.

We legally support the advetising activity of our international and foreign Clients, as well as help in holding advertising campaigns of the products from strongly regulated branches:

• Preparation of recommendations on adaptation of advertising materials of foreign producers for placement in Belarus;
• Consultation, examination and recommendations preparation on adaptation of promotional materials that contain information about the health benefits (health care claims), medicines and veterinary medicines, medical equipment, vitamins and dietary supplements, cosmetics and hygiene products, as well as food containing statements about the health benefits;
• Analyses of promotional materials and advertising activity of our Client’s competitors in the Republic of Belarus

HEAD OF DIRECTION